Imagine there was a way you could connect with each of your customers directly.

Imagine a medium that let you address your customer by name and address their unique needs, concerns and pain points.

There is. It’s called email marketing.

99 per cent of people check their email every day. That’s according to research carried out by Opt-In Monster in 2019. Some eager beavers even look at their email up to 20 times a day.

Basically? That’s a hell of a lot of opportunities for you to get in front of your audience’s eyes.

You can connect with your potential customers at home, at work, and even while they’re on the go. After all, how many people do you know that don’t have email installed on their phones?  

Basically, if you aren’t communicating with your customers via email, you’re missing a trick.

 

What can email newsletters do for you?

Here are just a few of the main benefits…

They help you reach a much wider audience

Email newsletters are completely free and incredibly shareable. They can reach people who aren’t on social media (yes, they do exist) and influence people who don’t check their social media apps every day. 

Brands often focus on social media followers. But, if your social media profiles were ever to be hacked or platforms like Instagram or TikTok were to disappear, a loyal database of email subscribers can be a trusty fallback.

They allow you to sell directly to people already interested in your brand

Here’s the thing: anyone who is signed up for your newsletter already knows who you are and what you do.

Chances are they have an interest in your products and services. They may have even purchased from you before. That puts you at an incredible advantage.

Add to that, a newsletter can build website traffic. You can link directly to your product pages, without contending with tricky social media algorithms that often hide promotional content. 

 

They provide valuable insights into what your audience cares about

The great thing about email marketing is that you’ll know fairly quickly what turns your audience on – and off. Thanks to detailed analytics, you’ll get a really clear picture of what your audience engages with.

This can be helpful in all sorts of ways, not only because it can inspire new content ideas, but because it can inform how you market your products and services to them going forward.

 

I know what you’re thinking…

Won’t my emails just end up in the virtual abyss, remaining unopened – or worse, deleted – like countless others?

It seems like every Tom, Dick and Harry has a newsletter these days and there are probably countless emails that serve no other purpose than clogging up your inbox. In fact, you might audibly groan when a particularly persistent and snooze-worthy newsletter lands in your inbox each week.

BUT not all newsletters are created equal and it’s the newsletters that consistently offer their readership key takeaways that truly flourish. These are the emails that achieve the highest open rate, get the most shares, and convince your readership to invest in your brand.

When done correctly, email marketing is a powerful and valuable asset.

 

Bonus! How to start an email newsletter

Newsletters are a complex medium, one that’s best left to professional writers (ahem *shyly introduces self*) but if you’re looking for a quick way to get started, use these two tips:

Focus on what you can share with your audience

What differentiates a poor newsletter from a truly great one is the key takeaways you provide for the reader. Your audience should come away from your newsletter feeling as though they’ve learned something special. Not just occasionally but every single time.

If you’re unsure where to start, consider what your audience is already searching for online. What are their pain points and what information can you provide to solve their problems?

Begin building your audience

There are many, many ways you can do this:

• Competitions.
• Blog posts that encourage your audience to subscribe to get even more info.
• Providing subscriber links on your social media profiles.
• Offering a freebie for subscribers like an eBook or other digital download.

Once you’ve built a list, keep growing it by creating that valuable content I mentioned above.

Now that you know why newsletters are such a valuable marketing tool and have a good idea how to start one, you might be thinking about hiring a content writer to craft the perfect email series… 

Want to take the stress of copy and content creation off your already over-flowing plate and win back some of your free time and peace of mind?