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Marketing for coaches: How to promote your coaching business in 2025

Marketing for coaches: How to promote your coaching business in 2025

by Victoria Stokes | Mar 3, 2025 | Blog

Marketing for coaches has never been trickier. The coaching industry has never been more saturated.  And not everyone is as credentialed as they say they are, making it harder for the true experts (like you!) to stand out.  On top of that? Social media algorithms are...
Email lists for businesses: How to grow your mailing list and convert your subscribers

Email lists for businesses: How to grow your mailing list and convert your subscribers

by Victoria Stokes | Feb 10, 2025 | Blog

Let’s talk email lists for businesses. They’re less talked about than Instagram content, but with Instagram and its frustrating algorithm screwing business owners over, you might have found yourself asking questions like…  ‘Do I really need a mailing list?’  ‘Is it...
Marketing for therapists: 10 proven ways to get clients into your practice in 2025

Marketing for therapists: 10 proven ways to get clients into your practice in 2025

by Victoria Stokes | Jan 14, 2025 | Blog

I’ve often said that marketing for therapists can be a little tricky. Getting clients into your practice can feel like a bit of a beast when you have so many issues to contend with.  I’m talking about professional quandaries like confidentiality, non-disclosure, and...
A story about experiencing burnout in business — and what I did to overcome it

A story about experiencing burnout in business — and what I did to overcome it

by Victoria Stokes | May 15, 2024 | Blog

Picture the scene: it’s 2020 and there’s mass hysteria because we’re in the throws of the pandemic. I’ve just started a brand new job (at a magazine) and moved to a new city (Belfast) for an exciting fresh start. But less than two weeks into the job, my future is...
Social media marketing vs content marketing: Does your business need both?

Social media marketing vs content marketing: Does your business need both?

by Victoria Stokes | May 1, 2024 | Blog

Knowing how to market your brand can be a tricky business in 2024. Tossing up between social media marketing vs content marketing? Or wondering if you should be using a mix of both? Use this guide to determine the best strategy for your brand.  I’d wager that you’ve...
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